As published by: LinkedIn
The 2022 LinkedIn Top Startups list reveals 10 emerging companies in the Philippines gaining attention. Backed by unique LinkedIn data measuring different elements of growth and demand, the list reveals companies like Tier One Entertainment, SariSuki and PDAX | Philippine Digital Asset Exchange that you should be paying attention to.
Starting and growing a company has always been tough, but it’s especially tough right now. As the working world navigates widespread inflation and economic uncertainty, it’s getting more challenging for young companies to get investment and grow quickly.
But while it’s a challenging moment, some argue that innovative ideas are born in times of uncertainty. Operating under constrained resources and limited capital can push young companies to prioritise assets and values and adapt quickly.
Our 1st annual LinkedIn Top Startups list is the resource to find the startups to pay attention to right now, featuring 10 companies in the Philippines that are rising to the challenges of the moment and continuing to innovate and gain attention in 2022.
To compile the list, we looked at LinkedIn data across four pillars: employee growth; jobseeker interest; member engagement within the company and its employees; and how well these startups pulled talent from our flagship LinkedIn Top Companies list. (You can learn more about our methodology and eligibility requirements at the bottom of this article.)
This list is ultimately meant to be a resource for jobseekers excited by the opportunity to innovate, solve big problems and grow their skills. If joining a startup is the right fit for you, check out which roles, functions and skills are in demand at each company — and view the linked LinkedIn Learning courses to study up. If you see a company that sparks your interest, take a look at who you may know and turn on job alerts to stay on top of future opportunities.
Here are this year’s 10 Top Startups in the Philippines — and join the conversation using #linkedintopstartups
Full-time headcount: 215 | Headquarters: Taguig, Metro Manila, Philippines | Year founded: 2017 | Most common skills: Digital Literacy, Business Management, Video| Largest job functions: Arts and Design, Business Development, Media and Communication | What they do: Tier One Entertainment is a Southeast Asian gaming and esports talent agency. It manages over 1,000 talents, including influencers, idol groups, and esports players.
Full-time headcount: 150 | Headquarters: Quezon City, Metro Manila, Philippines | Year founded: 2021 | Most common skills: Digital Literacy, Data Science, Business Management | Largest job functions: Marketing, Operations, Engineering | What they do: SariSuki is a social commerce startup founded at the onset of the COVID-19 pandemic that facilitates community group buying. It enables store owners to sell products at cheaper prices by buying these from local farmers and producers.
Full-time headcount: 65 | Headquarters: Quezon City, Metro Manila, Philippines | Year founded: 2019 | Most common skills: Business Management, Digital Literacy, Advertising | Largest job functions: Business Development, Sales, Media and Communication | What they do: Shoppertainment Live is a livestream shopping network that helps brands sell their products in an online shopping format. It also features Shoppertainment Academy where it trains its presenters to engage with audiences and sell products more effectively.
Full-time headcount: 500 | Headquarters: Manila, Philippines | Year founded: 2018 | Most common skills: Digital Literacy, Development Tools, Web Development | Largest job functions: Engineering, Information Technology, Marketing | What they do: Kumu is a livestreaming app. It fosters a community through live streamed shows, brand partnerships, and online contests.
Full-time headcount: 250 | Headquarters: Makati, Metro Manila, Philippines | Year founded: 2020 | Most common skills: Digital Literacy, Business Management, Digital Marketing | Largest job functions: Marketing, Engineering, Customer Success and Support | What they do: edamama is a parenting-focused e-commerce platform that aims to simplify the decision-making process for parents. It offers a wide range of parenting products and services including clothes, food items, and accessories.
Full-time headcount: 300 | Headquarters: Quezon City, Metro Manila, Philippines | Year founded: 2016 | Most common skills: Digital Literacy, Business Management, Data Science | Largest job functions: Operations, Human Resources, Engineering | What they do: GrowSari is a B2B platform for small stores. It offers small community stores, commonly called sari-sari stores, digitizing services to help manage their stocks, offer bills payment services, and become online shopping hubs.
Full-time headcount: 250 | Headquarters: Taguig, Metro Manila, Philippines | Year founded: 2018 | Most common skills: Development Tools, Web Development, Data Storage Technologies | Largest job functions: Engineering, Operations, Information Technology | What they do: Philippine Digital Asset Exchange (PDAX) is a cryptocurrency exchange that provides customers with a platform to buy, sell, and trade global cryptocurrencies using Philippine Peso currency.
Full-time headcount: 60 | Headquarters: Makati, Metro Manila, Philippines | Year founded: 2015 | Most common skills: Digital Literacy, Communication, Project Management | Largest job functions: Business Development, Media and Communication, Engineering | What they do: Edukasyon.ph is an online platform that aims to help students get quality and relevant education through online tutoring, upskilling, and providing college and career advice. Its website contains a wealth of information where students can get to know themselves better, learn what academic and career options they have, and more.
Full-time headcount: 65 | Headquarters: Catbalogan, Samar, Philippines | Year founded: 2021 | Most common skills: Web Development, Data Storage Technologies, Graphic Design | Largest job functions: Engineering | What they do: Peddlr provides micro and small enterprises with business management tools. Proprietors can manage their sales, inventory, accounting, and reports for free on Peddlr’s mobile app.
Full-time headcount: 50 | Headquarters: Muntinlupa, Metro Manila, Philippines | Year founded: 2020 | Most common skills: Business Management, Project Management, Web Development | Largest job functions: Engineering, Customer Success and Support, Sales | What they do: Prosperna offers solutions that simplify e-commerce for micro, small, and medium enterprises in the Philippines. Business owners can create websites, sell on social media, accept payments, ship their products, and take advantage of Prosperna’s digital marketing expertise.
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You can also check out the Top Startups in Australia, Austria, Argentina, Belgium, Brazil, Canada, Chile, Colombia, Denmark, Egypt, France, Germany, India, Indonesia (English and Bahasa Indonesia), Ireland, Israel, Italy, Japan, Mexico, Nigeria, Netherlands, New Zealand, Portugal, Singapore, Saudi Arabia, Spain, South Africa, Sweden, Switzerland, Türkiye, the UAE, the UK and the U.S.
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Methodology
LinkedIn measures startups based on four pillars: employment growth, engagement, job interest and attraction of top talent. Employment growth is measured as percentage headcount increase over methodology time frame, which must be a minimum of 10%. Engagement looks at non-employee views and follows of the company’s LinkedIn page, as well as how many non-employees are viewing employees at that startup. Job interest counts rate at which people are viewing and applying to jobs at the company, including both paid and unpaid postings. Attraction of top talent measures how many employees the startup has recruited away from any global LinkedIn Top Company, as a percentage of the startup’s total workforce. Data is normalised across all eligible startups. The methodology time frame is July 1, 2021 through June 30, 2022.
To be eligible, companies must be fully independent, privately held, have 30 or more full-time employees, be 7 years old or younger and be headquartered in the country on whose list they appear. We exclude all staffing firms, think tanks, venture capital firms, law firms, management and IT consulting firms, nonprofits and philanthropy, accelerators and government-owned entities. Startups who have laid off 20% or more of their workforce within the methodology time frame are also ineligible.
About company insights
Company insights were sourced from LinkedIn Talent Insights. Data reflects aggregated public member data from active LinkedIn profiles in the relevant country and includes full-time employee profiles associated with the company on LinkedIn. All data points are measured among hires in the last year. We exclude members who identify as part-time or contractors. Headcounts are provided by the companies directly, unless otherwise noted with an asterisk. Those headcounts are based on LinkedIn data. The insights reflect data as of July 2022. Skills data was derived from measuring the most frequent skills among a company’s employees. Most common job titles represent the occupations that are most common within each company. Largest job function measures the function area most prevalent within each company.
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Reported by: Adrian Tay
Methodology and insights by: LinkedIn Economic Graph team
Published by: LinkedIn News Asia
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Honoree companies: 1. Tier One Entertainment | 2. SariSuki | 3. Shoppertainment Live | 4. Kumu | 5. edamama | 6. GrowSari | 7. PDAX | 8. Edukasyon.ph | 9. Peddlr | 10. Prosperna